Legal
Privacy Policy
Last updated: April 10, 2020
Overview

This Privacy Policy describes how www.wildflostudio.com (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting personal information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual as "Personal Information".

Device information

Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.

Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels. Shared with our processor Shopify.

Order information

Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Purpose of collection: to provide products or services to you, process your payment, arrange shipping, provide invoices and order confirmations, communicate with you, screen for fraud, and provide you with information relating to our products or services.

Source of collection: collected from you. Shared with our processor Shopify.

Customer support information

Purpose of collection: to provide customer support. Source of collection: collected from you.

Sharing personal information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you. We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information at shopify.com/legal/privacy.

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request, or to otherwise protect our rights.

Behavioural advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information at policies.google.com/privacy. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

You can opt out of targeted advertising by visiting:

You can also opt out of some services by visiting the Digital Advertising Alliance's opt-out portal at optout.aboutads.info.

Using personal information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the GDPR, if you are a resident of the European Economic Area, we process your personal information under the following lawful bases:

  • Your consent
  • The performance of the contract between you and the Site
  • Compliance with our legal obligations
  • To protect your vital interests
  • To perform a task carried out in the public interest
  • For our legitimate interests, which do not override your fundamental rights and freedoms
Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the Your Rights section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. This includes temporary denylisting of IP addresses and credit cards associated with repeated failed transactions.

Your rights
GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us.

Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information see Shopify's GDPR Whitepaper.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us.

Cookies

A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use functional, performance, advertising, and social media cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences.

You can control and manage cookies through your browser settings. Please note that removing or blocking cookies can negatively impact your user experience. For more information visit allaboutcookies.org.

Necessary cookies
NameFunction
_abUsed in connection with access to admin.
_secure_session_idUsed in connection with navigation through a storefront.
cartUsed in connection with shopping cart.
cart_sigUsed in connection with checkout.
checkout_tokenUsed in connection with checkout.
secretUsed in connection with checkout.
secure_customer_sigUsed in connection with customer login.
storefront_digestUsed in connection with customer login.
_shopify_uUsed to facilitate updating customer account information.
Reporting and analytics cookies
NameFunction
_tracking_consentTracking preferences.
_landing_pageTrack landing pages.
_orig_referrerTrack landing pages.
_sShopify analytics.
_shopify_fsShopify analytics.
_shopify_sShopify analytics.
_shopify_sa_pShopify analytics relating to marketing & referrals.
_shopify_sa_tShopify analytics relating to marketing & referrals.
_shopify_yShopify analytics.
_yShopify analytics.
Do not track

Because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact

Questions about this Privacy Policy should be sent to support@wildflostudio.com.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.

Questions about your data or how we use it?
Get in touch